Official Discussion - Rock Band Network

edited March 2012 in The Rock Band Network
http://www.billboard.biz/bbbiz/content_display/industry/e3i4d0b1b4303c83997ea8bf1f3ea673d95

MTV Games and Harmonix Empower Artists and Labels to Get Their Music in the Game with the Rock Band Network

The Rock Band Network Gives Artists and Record Labels Tools to Author, Promote and Sell Music for Download via the Rock Band Platform

CAMBRIDGE, MA and NEW YORK, NY – July 17, 2009 – Harmonix Music Systems and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced the Rock Band Network, a ground-breaking initiative that gives musicians and record labels the ability to author their own original recordings into gameplay files and sell their music as playable Rock Band tracks through the newly-created Rock Band Network Music Store. The introduction of the Rock Band Network marks a fundamental shift in the exposure music games can give emerging and established artists through innovative technologies that will open new revenue streams and promotional avenues.

"Our goal with Rock Band has always been to go beyond making music games and create a true music platform," said Alex Rigopulos, CEO and co-founder of Harmonix. "With the Rock Band Network, we've evolved the platform to its next logical step, giving players access to an incredible amount of new music by putting the professional tools we use in the hands of the artists themselves."

"The Rock Band Network enables songwriters and musicians – at any stage of their careers – to create their own paths through the interactive music realm," said Paul DeGooyer, Senior Vice President, Electronic Games and Music, MTV Networks Music Group. "Our download store has been an extraordinary success, and it’s exciting for us to provide access to our platform through this uniquely elegant solution."

The Rock Band Network will launch as an open beta in late August 2009 in the U.S. and provide a sophisticated toolset, with detailed documentation on how bands can begin the process of authoring songs into Rock Band gameplay files. Authors will be able to submit tracks for playtesting and peer review via a specialized Web site, Creators.RockBand.com. Potential publishers will need a membership to Microsoft’s XNA Creators Club Online in order to test and publish game content. The service will only be available to those who purchase a premium membership to Microsoft’s XNA Creators Club Online, which can be purchased for four months at $49.99 or for a year at $99.99.

“The proven strength and stability of Microsoft’s game development tools, technologies and services allowed Harmonix to focus on making an easy-to-use experience for authors without needing to reinvent the wheel,” said Dave Mitchell, product unit manager, XNA publishing platform. “Rock Band Network is a model example of integration with XNA Creators Club Online.”

Once tracks are approved, they will be transferred to the Rock Band Network Store, an in-game music marketplace where millions of Rock Band fans will be able to demo samples of the songs for free before they purchase. Songs will debut exclusively on Xbox 360 for 30 days. Artists featured in the store will be able to choose from multiple pricing tiers for individual tracks and will be compensated via a simple payment system that provides automated accounting and regular royalty payments.

Tracks for the Rock Band Network will be made available later in the fall on the Xbox 360® video game entertainment system from Microsoft. Stand out tracks will follow on the PLAYSTATION®3 computer entertainment system and Wii™ console. Joining the more than 750 tracks available to date, the Rock Band Network Store will greatly increase the amount of music available through the Rock Band music platform and further confirm MTV Games and Harmonix’s position as the leading provider of downloadable content for music-based video games.

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About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit www.harmonixmusic.com.

© 2009 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band and all related titles and logos are trademarks of Harmonix Music Systems, Inc., a MTV Networks company. Rock Band developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. All other marks are the property of their respective owners. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox. Xbox 360 and Xbox Live are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.[/QUOTE]


http://www.rockband.com/rock-band-network
http://creators.rockband.com/

Rock Band Network... GO! Press release coming soon.

Comments

  • HMXDungHeaverHMXDungHeaver Harmonix Developer
    edited July 2009
    I'm extremely excited about this. I can't wait to see all the great things that people are going to put up.
  • Oscar-RioOscar-Rio 0/10
    edited July 2009
    Wow, this makes getting Black Metal a truly viable option. HMX, i am impressed by this ambitious
    venture you're undertaking.

    Can't wait to see it in full swing.
  • FennzFennz Road Warrior
    edited July 2009
    when does it open? I hope soon...
  • ThatAuthoringGroupThatAuthoringGroup Numero Uno Super **** Fanboy #1
    edited July 2009
    Xero.Talent;2729956 said:
    Signed up for Beta!

    LINK!

    Please :)
  • EdgeheadEdgehead Opening Act
    edited July 2009
    This is amazing!!!

    I'm a little confused about the process though, does this mean that an artist submits their masters to a dev team that then charts the song for them or is the artist responsible for getting the charting done on their own accord and then submitting the song to the dev team
  • RockBandRockerRockBandRocker Love Is A Battleship
    edited July 2009
    I don't know about this!

    It sounds great (and could be a godsend if it is used by big labels and bands like MUSE and Coheed and Cambria), but amateurs doing the charting worries me a little.

    One of the things I have always liked about HMX is their commitment to being as accurate as is humanly possible with their charts.
  • C-WeinerC-Weiner Road Warrior
    edited July 2009
    I am super excited for this actually. Now maybe some of my favorite lesser known bands will make it into the game
  • edited July 2009
    skyttskytt;2729948 said:
    This disappoints me greatly.
    We are working closely with the other consoles to get it work. We do hope that we can make this viable for all systems at some point.
  • S1ckH4ndsS1ckH4nds YouTube Guru
    edited July 2009
    This will bankrupt me.
  • kingtonyxkingtonyx Unofficial
    edited July 2009
    I seriously want to high-five all of you HMX people. This really is blowing my mind right now.
  • jr174200jr174200 Road Warrior
    edited July 2009
    This potentially opens the whole thing up. While giving unknown bands an opportunity, this will assuredly evolve into big bands releasing stuff on their own.

    The possibilities are huge. Full Phish shows released by Phish?! One can only dream.
  • Casto21Casto21 Rock and Roll Statistician
    edited July 2009
    I need a bigger hard drive ....
  • guitarheromastaguitarheromasta Rising Star
    edited July 2009
    Don't know if this got posted, but here is some more info:

    Link
  • ExcessNeoExcessNeo Rising Star
    edited July 2009
    hmxsean;2729976 said:
    We are working closely with the other consoles to get it work. We do hope that we can make this viable for all systems at some point.
    Good to hear, the sooner the better ;)

    Will a cookie bribe speed things up?
  • skyttskyttskyttskytt Headliner
    edited July 2009
    hmxsean;2729976 said:
    We are working closely with the other consoles to get it work. We do hope that we can make this viable for all systems at some point.
    I don't mind the "eventually" part. I'm worried about the "select songs" or "popular" part. Can you make sure we get everything, even if it's delayed, please? I'd love you forever. I've already invested over $2000 in this game, and I'd hate to ultimately have an inferior product for no viable reason.
  • Oscar-RioOscar-Rio 0/10
    edited July 2009
    S1ckH4nds;2729980 said:
    This will bankrupt me.
    lol, no sh*t. Harmonix is making me poor.
  • sillystousillystou Headliner
    edited July 2009
    S1ckH4nds;2729980 said:
    This will bankrupt me.
    Better start making music then. ;)
  • CrazyIvanCrazyIvan Rising Star
    edited July 2009
    This is absolutely huge! I can't begin to say how impressed I am with Harmonix as a company. You are one of the first companies I've ever supported that TRULY stick to your word and integrity.

    While I worry somewhat about the quality of the charting for these songs at first, I know that in the long run this will completely change the rhythm game genre. I was originally hoping for news about RB3 when the Twitters pointed at another announcement, but this is so much larger than just a sequel.

    I can't wait to see what the RBN produces!
  • afterstasisafterstasis Washed Up
    edited July 2009
    this is incredible... can someone freeze me and melt me when this is going full-swing?
  • SonicRocker15XSonicRocker15X Headliner
    edited July 2009
    I'd love to test the beta... If I was in a band.

    But who knows, I might be able to promote my uncle's. iOnize could use more publicity. :p

    In all seriousness, mind = TOTALLY COMPLETELY BEYOND ALL COMPREHENSION, BLOWN
  • MooTrainMooTrain Rising Star
    edited July 2009
    GUINNESS!

    (As in Pure Genius)
  • WingsOfSteelWingsOfSteel Headliner
    edited July 2009
    I hope HMX has some quality control over the charts. It'd suck to have some great indie band put their songs in the game but it turns out to be an unplayable mess of three/four-note chords.
  • edited July 2009
    skyttskytt;2729993 said:
    I don't mind the "eventually" part. I'm worried about the "select songs" or "popular" part. Can you make sure we get everything, even if it's delayed, please? I'd love you forever. I've already invested over $2000 in this game, and I'd hate to ultimately have an inferior product for no viable reason.
    That's not really a question for me. At least not one I could answer.
  • SwivleSwivle Rising Star
    edited July 2009
    This is incredible news. As soon as this is launched, I'm emailing all my favorite artists demanding that they take part in this.

    The possibilities...discographies, 100 songs per week...suddenly that person who said (I think it was HMXSean, but I'm really not sure EDIT: It was Alex Rigopolous) that RB could reach like 5,000 songs by the end of next year doesn't seem so far-fetched.

    This took way too long to type due to my current state of excitedness.
  • BartenderjoeBartenderjoe Rising Star
    edited July 2009
    Fly my prettys fly and spread the word to all your favourite bands!
  • MattyTMattyT Road Warrior
    edited July 2009
    skyttskytt;2729948 said:
    This disappoints me greatly.

    Can we get some kind of explanation on this? Are we seriously getting shafted because of our choice of console?
    Yeah, I was really disappointed to see this. Explanation, please? :confused:
  • ThatAuthoringGroupThatAuthoringGroup Numero Uno Super **** Fanboy #1
    edited July 2009
    Edgehead;2729971 said:
    This is amazing!!!

    I'm a little confused about the process though, does this mean that an artist submits their masters to a dev team that then charts the song for them or is the artist responsible for getting the charting done on their own accord and then submitting the song to the dev team


    The band does everything themselves and then it goes through an approval process to make sure it isn't substandard charting, etc.
  • LoopyChewLoopyChew Wordsmith
    edited July 2009
    I am hyperventilating right now. Like, it is two minutes until work is over and I am having trouble breathing.
  • Nickalos NNickalos N Rising Star
    edited July 2009
    Thank You Hmx you guys ROCK
  • KidmittKidmitt Rising Star
    edited July 2009
    I do not like this Xbox exclusivity idea at all. "Select tracks may appear on PS3" had better mean "Xbox has a timed exclusive (like always) and eventually all features will be available for other consoles."

    I understand it's using XNA, but if they don't port it to allow the PS3 and Wii to enjoy the full benefits of this ambitious idea, they are slicing their fan base straight down the middle. As much as they deny it, for the time being this reeks of Harmonix giving preferential treatment to the Xbox.

    Yes, PS3 may have 700+ songs available, which is a lot, but if suddenly the Xbox has 2000+ songs, that's going to irk a lot of PS3 and Wii users, including me.

    But I have faith in Harmonix. It might take a year or two, but they'll eventually have this thing working right. :)
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