It's still too early to say who might be in line to purchase Harmonix, but as CVG notes, Cowen & Company analyst Doug Creutz is already making an obvious guess: "We speculated several weeks ago that, given the declines in the music genre, it would make sense to (re)combine the Guitar Hero and Rock Band franchises, thus we believe Activision Blizzard is a potential buyer."Indeed, both Guitar Hero: Warriors of Rock and (at least according to the few initial results so far) Rock Band 3 have met with fewer sales than past games in their respective franchises.
HMXJohnD;4171164 said:As stated earlier, Viacom is in discussions with several potential buyers and will continue to fully support the business until a sale is completed.
thatmarkguy;4171195 said:The implication there is that support for the business ends when the sale is completed. Think that's a sign that Viacom is keeping the IP.
babywolfman;4171310 said:Viacom wants out of the games business, but what about the profits for existing DLC?I don't see them being so willing to let go of what is basically free money for them. Hopefully it's not as complex an issue as it seems, but that existing DLC might be worth enough for Viacom to attempt to keep the Rock Band IP while ditching Harmonix (and the games biz at large).
BandRock;4171333 said:I'm getting more scared by the second http://www.1up.com/news/viacom-planning-to-sell-harmonix
Shredded;4171339 said:Would it be so bad if Activision bought it, left it as the defacto band product ... and used the HERO name for single-instrument games?
Umpa;4171262 said:Please don't let Activision buy this. We all see what happened to the GH Series. Long Live Harmonix!
ThatAuthoringGroup;4171347 said:The buyer might only be interested in Harmonix or Rock Band, not both and shutter the one they don't want. I worked at a pretty big musical warehouse who shipped hundreds of thousands of pieces of music equipment out each day. Our competitor couldn't keep up with us but they wanted our customers so guess what?They bought the company, raided it for what they wanted and shut the entire place down. Not saying that is going to happen here, but I've seen it happen before. Just because Viacom wants to sell the company doesn't mean the company that buys them is going to have their best interests at heart. What IF Activision does buy them, but shutters Rock Band and puts them back on Guitar Hero? ANYTHING could happen. I just hope it's something good and positive.
Flawless;4171341 said:What is scary about a merger of the brands? I firmly believe that Activision would allow Harmonix to take the reigns on the music game genre. They have to realize that what Harmonix has set up is far more powerful going foward than what they have currently with their brand.If Activision does purchase Harmonix you'll see Rock Band as the dominate and only music game on the market, strengththgngenening it for every single person invested into the genre.
Sayburr;4171363 said:I would be very surprised if Activision didn't re-aquire Harmonix. Look at it this way, at least there would no longer be any exclusivity.
LoopyChew;4171336 said:The implication is that Viacom's support for the business ends when the sale is completed.I still want to know, if Philippe Dauman is on the level about "we're getting out of the game business," what this means for MTV Games, because their name hasn't been mentioned anywhere.
Quaszar;4171393 said:This is NOT how to sell/advertise your product going into the holiday season....
PCTraitor;4171394 said:Well it's not good news and there is always a chance that this is the end. So I ask this of Harmonix. Treat it as the end even if it isn't and make it the best end possible. Get tons of the best DLC out as soon as possible and fix the bugs. Get us back our missing DLC songs too. Because this is your legacy. It could end today (or in a few months) and 20 years from now people may still be playing this game. So make it end proudly it could very well be Pac Man, Super Mario Brothers, Zelda and Rock Band in the pantheon of great video games one day.
Flawless;4171341 said:What is scary about a merger of the brands? I firmly believe that Activision would allow Harmonix to take the reigns on the music game genre.