EA and Harmonix Rock The Mobile Gaming World with Rock Band Reloaded

edited December 2010 in Announcements
EA Mobile™ – a division of Electronic Arts Inc. (NASDAQ: ERTS), Harmonix Music Systems Inc. – the world’s premier music video game developer, and MTV Games – a part of Viacom’s MTV Networks (NYSE: VIA and VIA.B), today announced that ROCK BAND™ Reloaded is now available on the App StoreSM. The iPad™-exclusive HD version and the version for iPhone® and iPod touch® offers players an initial powerhouse setlist of songs from artists including Nirvana, Billy Idol, No Doubt, Nine Inch Nails and Vampire Weekend. More than 20 songs will be available today with new tracks launching throughout the holidays. Plus, for the first time, ROCK BAND Reloaded players now have a “5th Way to Play” by singing directly into their iPhone, iPod touch and iPad utilizing new vocal recognition features.

“ROCK BAND Reloaded is the experience fans have been waiting for, innovating on the popular franchise and bringing the entire band onto the iPad and iPhone for the first time,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “These games bring a deep ROCK BAND experience to mobile players in very cool and creative new ways. Innovative vocal recognition features, social integration connecting players to their friends and challenging gameplay modes will drive forward the mobile music genre and provide the best music experience to players.”

New vocal recognition features introduce players to a unique way to play by singing directly into their iPhone, iPod touch or iPad to earn points. Players can showcase their inner rock star by picking from a setlist of songs that include “Hella Good” by No Doubt, “Kryptonite” by 3 Doors Down, “Your Decision” by Alice in Chains, “White Wedding” by Billy Idol, “In Bloom” by Nirvana, “A-Punk” by Vampire Weekend and many more. In addition to the songs included with the initial purchase, free* tracks are available in the Music Store along with Premium Packs by The All American Rejects, Third Eye Blind, Blink-182 and other top-selling artists available through In App Purchase.

For the first time on iPad, ROCK BAND Reloaded packs delivers device-exclusive features including a Multiplayer mode where players can challenge friends live in a head-to-head split-screen environment. Flexible controls provide for ultimate customization of all play styles. The iPad game’s new “Big Drums” layout increases the interactivity of this fan-favorite instrument. Songs are now more accessible to players with custom playlists in Quick Play and quick replay using an “Encore” feature.

Other game features include a new Expert mode for experienced players along with a World Tour mode that enables players to rock six cities and 36 events earning up to 50 awards and achievements all while living the Rock N’ Roll dream. By logging into Facebook, players have access to the News Center where they can find out when new songs launch, follow friends’ exploits and directly challenge their friends’ accomplishments with a simple touch of the screen. And for those just looking to jam, get “the band” together via local WiFi and Bluetooth and play live on guitar, bass, drums, or vocals with up to three bandmates using their own iPad, iPhone or iPod touch**.

ROCK BAND Reloaded and ROCK BAND Reloaded HD are available today from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore/. Assets and additional press information on ROCK BAND Reloaded can be found at http://info.ea.com. For the most up to date ROCK BAND Reloaded set list, visit http://www.ea.com.

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming, and has been a definitive player with the rise of Apple devices as gaming platforms. Popular games include SCRABBLE, Tetris, MONOPOLY and BATTLESHIP, which have consistently ranked among top sellers and, in 2009, The Sims® 3 was the #1 best-selling game on the App Store. For more information about EA Mobile, please visit www.EAMobile.com, join us on Facebook at www.facebook.com/EAMobile or follow us on Twitter at www.twitter.com/EAMobile.

* Internet connection required. Data rates may apply.

**Vocals/voice feature not available on the 1st generation iPod touch. Microphone required to play vocals/voice on the 2nd and 3rd generation iPod touch. Headset required to play vocals/voice on 1st generation iPhone.
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