Weird-News: Japanese Ice Bra

arniejoltarniejolt Weird-Huey Lewis
edited May 2012 in Less Rokk More Talk
Just in time for summer...

A JAPANESE underwear company has launched a bra with built-in ice packs to keep women cool this northern summer.

The bra, unveiled yesterday, also comes with a wine chime and a sprig of mint.

In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts.

These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement.

A traditional Japanese wind chime - and a mint leaf - dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound".

The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer.

With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the air-con.


From News Australia:
http://www.news.com.au/business/iced-bra-aims-to-keep-japanese-cool/story-e6frfm1i-1226351302924

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