Led Zeppelin and licensing

Dustin_EchoesDustin_Echoes Unsigned
edited January 2013 in History of Rock
I thought the following article was very interesting. While not directly related to Zeppelin in music games, I think it provides some interesting insight into the difficulty and cost of licensing Zeppelin.

http://www.latimes.com/entertainment/envelope/goldstandard/la-et-mn-led-zeppelin-movies-20121203,0,6146243.story

Comments

  • edited December 2012
    Very cool article. I moved this to History Of Rock since it's more directly tied to licensing overall and how restrictions have changed over time.

    The phrase "dogged persistence" in the article is a really, really good one.
  • arcusxarcusx Unsigned
    edited December 2012
    hmxhenry;4939126 said:

    The phrase "dogged persistence" in the article is a really, really good one.
    I take it this and $$ is why Led Zeppelin isn't in the RB catalog yet (he says hopefully)
  • killer_roachkiller_roach Washed Up
    edited December 2012
    There have been some estimates in the past that the total value of the Led Zeppelin catalog is in excess of $1 billion... granted, video game rights would only be a small fraction of that, but a small fraction of $1 billion is still a gobsmackingly large amount of money.
  • meck77meck77 Road Warrior
    edited December 2012
    thats a really good article thanks for posting it. Doesnt give you alot of hope to ever see Led Zeppelin in RB, especially now that its not as lucrative as 5 years ago.
    Oh well plenty of good music to choose from and plenty more coming hopefully
  • QuaszarQuaszar Opening Act
    edited December 2012
    In the last 2 months we have had Led Zeppelin music on the show 'Revolution'. the movie 'Argo' and an appearance by the surviving members of LZ on David Letterman. Oh and a cd/dvd release of 'Celebration Day'. Coincidence or SMART advertising? You really can't blame HMX for not paying the huge licensing fee (plus whatever other obstacles there might be) for LZ music to be released in the game, especially in the waning moments of the RB franchise....
  • killer_roachkiller_roach Washed Up
    edited December 2012
    Quaszar;4941490 said:
    In the last 2 months we have had Led Zeppelin music on the show 'Revolution'. the movie 'Argo' and an appearance by the surviving members of LZ on David Letterman. Oh and a cd/dvd release of 'Celebration Day'.

    Allegedly one of the first of the recent wave of LZ licensing, a few seconds of "Black Dog" used in a Cadillac CTS commercial, had an eight-figure price tag to it. Seems like they have their price, and it's outlandishly high.
  • FujiSkunkFujiSkunk Headliner
    edited December 2012
    Good article, but it misses one of the best Zeppelin "gets" in movie history: when Jack Black got permission to use "The Immigrant Song" in School of Rock. The process Black went through was exactly as described: dogged persistence and humility. At one point the crew filmed Black and the cast, including all the kids, begging Zeppelin for the song. That clip is included on the School of Rock DVD.
  • Backbeat60-62Backbeat60-62 Rising Star
    edited December 2012
    killer_roach;4941492 said:
    Seems like they have their price, and it's outlandishly high.

    Can't blame Harmonix for it! But we did get "Dead End Friends" on disc!

    Quaszar: Led Zeppelin members each received Kennedy Center Honors this past week from President Obama. It is the highest award that can be given in the U.S. for those who influenced American culture from a lifetime of contribution through the arts.
  • HardRockerBrazilHardRockerBrazil Opening Act
    edited December 2012
    (I'm feeling seriously tempted to bump this thread...)
    FujiSkunk;4941503 said:
    Good article, but it misses one of the best Zeppelin "gets" in movie history: when Jack Black got permission to use "The Immigrant Song" in School of Rock. The process Black went through was exactly as described: dogged persistence and humility. At one point the crew filmed Black and the cast, including all the kids, begging Zeppelin for the song. That clip is included on the School of Rock DVD.
    Exactly. That was, speaking in Tropese, a Crowning Moment of Heartwarming if I ever saw one.
    I'm not sure how it applies to games, though, because it's a completely different thing (especially these days when they don't stop at the ending point), but I've always advocated that Led should be in RB (and now in Rocksmith too, as it's a competent music game as well).

    Remember when Jimmy talked to Blabbermouth regarding the use of his music in games? I looked into it and found out some ways to work around each of his arguments, so I suppose he can be at least aware that it's worth it to have Led in games (dogged persistence), without forgetting his standing in the history of music (humility). I mean, Rock Band has in its archives a whole host of classics from the history of rock, and without Zeppelin, it feels like it's missing something (there's a few others too, but the topic of conversation here is Zeppelin).

    And the funniest thing is, Jack White has the same position as Jimmy, and yet we have the White Stripes, the Raconteurs AND the Dead Weather playable in the RB series. I don't know if it's a commercial decision, if he's catering to his gameplaying fanbase, or if he just doesn't care, but not liking the game doesn't mean your music should be off limits.

    I'm not saying that I do want the entire Zeppelin back catalog in the game, but at least a Celebration Day-based pack would cut it just fine, like was done for AC/DC before: the biggest classics in a single, stand-alone Track Pack. I mean, how much could it have been to license AC/DC, considering it was a one-time deal? And 16 songs (in the case of Celebration Day) in a $20 pack would give proportionately more revenue (AC/DC Live had 18), especially considering there are still hardcore fans of the game out there (myself included, admittedly) - if the news of tracks from a legendary act that conceded after enough insistence spread out, it could generate some positive buzz to help the sales.

    I'm no marketing specialist though, I'm just saying. As much as it may be foolhardy of me, I'll keep waiting for Led to come around, and the RB Music Store better not shut down until then. xD
    Quaszar;4941490 said:
    In the last 2 months we have had Led Zeppelin music on the show 'Revolution'. the movie 'Argo' and an appearance by the surviving members of LZ on David Letterman. Oh and a cd/dvd release of 'Celebration Day'. Coincidence or SMART advertising? You really can't blame HMX for not paying the huge licensing fee (plus whatever other obstacles there might be) for LZ music to be released in the game, especially in the waning moments of the RB franchise....

    Waning moments? Well, the game may be past its prime, but there are still new artists coming to the game (like the Toadies this week). Plus, HMX made the smart decision of treating RB like a music platform instead of just a stockpile of games to be churned out every six months, which is what led to Guitar Hero's demise thanks to Bob Kotick's greed and foolishness. So as long as they don't go down the Activision route, RB should have a few more good years (plus, the new DLC every week helps extend its longevity).
    Backbeat60-62;4941605 said:
    Can't blame Harmonix for it! But we did get "Dead End Friends" on disc!

    And there's "New Fang" on the Music Store too.
  • VarientVarient Unsigned
    edited January 2013
    HardRockerBrazil;4942126 said:
    (
    Remember when Jimmy talked to Blabbermouth regarding the use of his music in games? I looked into it and found out some ways to work around each of his arguments, so I suppose he can be at least aware that it's worth it to have Led in games (dogged persistence), without forgetting his standing in the history of music (humility). I mean, Rock Band has in its archives a whole host of classics from the history of rock, and without Zeppelin, it feels like it's missing something (there's a few others too, but the topic of conversation here is Zeppelin).

    Waning moments? Well, the game may be past its prime, but there are still new artists coming to the game (like the Toadies this week). Plus, HMX made the smart decision of treating RB like a music platform instead of just a stockpile of games to be churned out every six months, which is what led to Guitar Hero's demise thanks to Bob Kotick's greed and foolishness. So as long as they don't go down the Activision route, RB should have a few more good years (plus, the new DLC every week helps extend its longevity).
    Thank goodness, someone gets it! It's frustrating to see people going "RockBand is DEAD!" in the Rock Band discussion forum lately just because a new game hasn't come out recently and DLC is slow. The first is because it's a platform and platforms don't update as fast. I don't expect to see a new RB until the next console gen comes out. The second is because it's a platform and Harmonix has been releasing songs across multiple platforms lately, which will naturally slow things a bit. :)

    Good article. Perhaps Rocksmith and the Pro Guitars are Harmonix trying to get more educational with their games? If more "real instrument learning" sneaks into Rock Band with bleedover from Rocksmith, perhaps someday Led Zep will go "Hey, someone is actually learning here!" and be OK with their music being included.
  • SheSaidSheSaidSheSaidSheSaid Washed Up
    edited January 2013
    RB released a Toadies pack....so that means Led Zeppelin are coming?

    Enjoy your hopeful ignorance. I feel for you when the truth finally hits.
  • FujiSkunkFujiSkunk Headliner
    edited January 2013
    SheSaidSheSaid;4964161 said:
    RB released a Toadies pack....so that means Led Zeppelin are coming?

    Enjoy your hopeful ignorance. I feel for you when the truth finally hits.

    Is that really how you interpreted that? Come on...
  • sajidtoorsajidtoor Unsigned
    edited January 2013
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  • HardRockerBrazilHardRockerBrazil Opening Act
    edited January 2013
    SheSaidSheSaid;4964161 said:
    RB released a Toadies pack....so that means Led Zeppelin are coming?

    Enjoy your hopeful ignorance. I feel for you when the truth finally hits.

    I never said that.

    I just used the Toadies as an example to say that there still are artists debuting in Rock Band even five years after the series began, to illustrate my point that Harmonix is keeping RB running, and I just mentioned that to reply to that other guy who said RB was on its "waning moments".

    (editing to prevent possible flamewar, though I still think that wasn't your smartest opinion, and quite seriously: what the hell are you smoking?)
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