HMX at top 25 Reshaping Gaming!

o0MeTaL0oo0MeTaL0o Opening Act
edited February 2008 in Less Rokk More Talk

Alex Rigopoulos
An MIT graduate, Rigopoulos and fellow classmate Eran Egozy teamed up in 1995 to mix business with their pleasure (music) and technical skills. The studio’s early cult hits Frequency and Amplitude were really just the sound of the orchestra warming up. His studio’s next salvo, Guitar Hero was then the opening act, creating for eventual owner Activision (which acquired GH publisher Red Octane) a $1bn franchise. Selling out to MTV at the breakthrough act point was a shrewd move. Milking the new management’s music industry contacts and forging a distribution deal with EA has demonstrated a huge stroke of smart independent studio business thinking and an enviable DLC model.

I came across this on slashdot and thought I'd share! :D


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