Commentary on Euro Pricing Flamefest

HMXGLoHMXGLo Harmonix Developer
edited April 2008 in Announcements
Hi, I’m Greg. I run product development at Harmonix, and have some insight into the RB European pricing controversy. I haven’t been authorized by my corporate masters to comment on this topic, so these comments should only be attributed to me. Here’s what I’d say in response to the Euro pricing complaints if I were so authorized.

First of all, we pay close attention to all the customer and fan comments that come our way, in the forums and elsewhere. We are in this for the long haul, and we know that customer satisfaction is the key to our long-term success. We can’t keep everyone happy all the time, but be assured that we all show up every day and work hard to make Rock Band as good as it can be in every way that we know how. This isn’t corporate BS, this is how we really feel. So:

We’re not making a killing on Rock Band in Europe. We are incredibly sensitive to pricing issues. We are painfully aware that the higher the price we charge, the less copies we’ll sell. That is true of any nonessential commodity; it’s not rocket science. Given that our ambition is to establish Rock Band as the premier music game title in Europe, we are strongly motivated to keep the price as low as possible. That said, we don’t propose to lose money on it. The fact of the matter is, the costs of releasing in Europe are far higher than in the US, in some ways uniquely so for Rock Band compared to other game titles, because of the size of the peripherals. Oh, before you ask: no, I’m not going to share details of our cost structure. That would probably get me fired, and rightly so. This is just general information collected and presented for your convenience. Some specifics :

--For a box the size of the RB box, shipping costs are really high, and far higher than in the US. Why so high? I have no idea; I make games for a living and have no deep knowledge of the world of European shipping. But it’s a fixed cost that doesn’t apply to conventional games, for which shipping costs are a far smaller percentage of the retail price. Seriously, I was shocked to learn how much it costs us to ship an RB peripherals box to Europe. It’s way more than you’d expect.

--It is a bit misleading to compare the US Suggested Retail Price (SRP) and the UK Suggested Retail Price as apple-to-apples, in two key ways.

1. The European SRP incorporates the VAT tax, but AFAIK, there aren’t any further taxes piled on at retail. In the US, the SRP doesn’t include state and local sales taxes. These vary from state to state, (and don’t exist at all in a few states), but a reasonable rule of thumb is that US customers are paying an additional 5% on top of the SRP. So the appropriate full-bundle US price to compare against isn’t $169.00, but more like $177.50.

2. Another key distinction between the US and Europe: games generally sell for the SRP at all retail outlets in the US. Wal-Mart, Target, Best Buy, Gamestop, etc all charge the SRP for games, with rare exceptions. It is my understanding that European SRP incorporates a hefty retail markup, but that European retailers are free to discount if they so choose. So European retail customers have a reasonable chance of paying less than the SRP, unlike US customers, almost all of who paid the full SRP plus sales taxes. So a reasonable price comparison is what you actually pay, not just the SRP, which means two different things in the two territories.

--This is probably already well understood by folks on these forums, but the built-in VAT tax boosts the price by an additional 17.5% in the UK, and more elsewhere in Europe. That’s not the whole discrepancy, but it’s a big chunk of it.

To recap my main point: we’re not gouging you, primarily because doing so doesn’t serve our interests. We can only build our franchise if you buy our games. You may conclude that Rock Band isn’t worth the price charged, and that is your prerogative. But it’s not magically going to get cheaper because you wish it to be so.

Final point: is it worth the money? You can all be the judge of that once you’ve had a chance to play it for yourselves. Obviously, we’re biased at Harmonix; we live and breathe this game. But we’ve sold a ton of these in the U.S. at a far higher price point than people are used to paying for a video game, because it really is a new and different experience that you have to experience to believe. Once you get a crack at it, you’ll know whether or not it’s worth the money. We think you might decide that it is. OK, I’m going back to work. Thanks for listening.



***UPDATE***

There have been some questions on this thread about why we didn’t simply ship full bundles including the software in Europe, as we did in the US. It is a good question, and the answer isn’t totally obvious. Like the last post, this is my unauthorized personal opinion, and carries no official weight. That said, here are some reasons why:



1. The peripherals are manufactured in China, but the software is manufactured in Europe (Mike?). In order to bundle the software, we would need to set up a bundling facility, ship all the peripherals to it, open each box to insert the software, then re-pack it into containers and route it to the distribution centers. This is very expensive to do in Europe, and we are actually focused on trying to keep costs down; see earlier post. It isn’t really possible to do the bundling in China, since the peripherals shipping is done by boat (airfreight would be insanely expensive for boxes that big), and the peripherals need to leave China before the software development is complete.

2. The game disc and peripherals are identical for all European territories, but the manuals have to be localized for each country, so in practice the software package is different for each country. That means that for each territory that we launch into (currently UK/France/Germany), we’d need to build and track separate bundles. If we were to launch into additional territories in the future, then we’d be obliged to track even more unique bundles. This also has big inventory-management challenges. For example, if the game ends up selling really well in Germany, but not in France, then we’d have a warehouse full of French bundles and no inventory for Germany. For a region like Europe, it just makes more sense to treat the software and hardware separately. This wasn’t an issue in the US, since it’s one giant (mostly) English-speaking country.

3. Given that the game is expensive (which we acknowledge), we want to provide some alternate options for purchase than the entire bundle at one go. If you already own a USB microphone, it will probably work with Rock Band. Depending on the console you own, other controllers you own may (OR MAY NOT! See lengthy commentary elsewhere on this forum) work with Rock Band. Providing standalone software and peripherals may give you an opportunity to get into Rock Band at a lower price, depending on your situation.



I hope this helps to clarify that specific point.

Comments

  • LZ_69LZ_69 Road Warrior
    edited April 2008
    ToasterJ;501138 said:
    The discrepencies in pricing between the United States and European territories aren't easy to break down. However, it seems HMXGLo has gone a decent ways toward explicating HMX's position. I'm simply going to add some details, and lend some theory to the basic story told here.

    Shipping: A few explanations here. As you would learn in a principles of Macroeconomics course, energy has a disproportionate affect on aggregate supply. If the cost of say, gasoline differs between two areas, then the economies of those two areas are going to show the affects of that difference in nearly every single market. this is largely due to the sheer amount of energy that goes into any product. By the time materials have been harvested, shipped, processed shipped, molded, bought sold and rebought and shipped again, your product has used a pretty significant chunk of energy. Europe, as you all almost certainly know, pays a great deal more for gasoline than Americans do. Blame it on the US having their fingers in everyones oil, blame it on Taxes and socialistic economic constructs in Europe, the end result is the same: Things cost more in Europe. Another part of this could be tariffs imposed on importing the game on top of the extra cost of trucking the units around. So, a significant amount of difference could arise here.

    Video Games are Elastic Goods:
    The price elasticity of demand is an economic term for something very simple: How much the price of a good affects the demand for the good. For example, gasoline is generally inelastic, since when prices go up, people still need it and have to buy it in the short run (until they get a bus pass or a bike or whatever they might do). However, video games have an estimated price elasticity of demand of -2.58 (reference: Indirect Network Effects and the Product Cycle: Video Games in the US 1994-2002) What this means is that for every 1% increase in price, the sellers of a video game can generally expect to lose 2.5% of their demand. As you can see, it is a generally very bad idea to charge more than you need to for video games. It is Not in a merchants best interest to gouge you, and I assure you that EA and Harmonix have hired more than enough economists to be able to know this. This is what HMXGLo meant when he talked about non-essential goods. For a general explanation of Elasticities, check here: An explanation of Product Elasticities

    There are a myriad of things that could lend to an explanation of whats going on here, but I assure you that "those capitalistic pigs" are surely not behind it. In fact, there's evidence to suggest that a more capitalistic environment might have prevented the price from reaching this level, though you may end up paying more for your health care. Its all about incentives and trade-offs. Sorry Europe is going to be paying more for such a great game, but now you just have to check your own indifference curves and make a choice as a consumer.

    Matthew J Price
    Student of Economic Theory
    Idaho State University
    Awsome post Matthew! keep up the good work at Idaho State!!:cool:
  • DMSTEPHENSDMSTEPHENS Opening Act
    edited April 2008
    Maggot_Brain;501159 said:
    Explain again how games imported to Europe tend to cost about 40% (including GH3 with guitar) more than in the US, yet Rock Band will cost over 100% more?
    I don't know how much the shipping costs, but they can get about 3 copies of GH3 in the space of 1 Rock Band box.
  • ToasterJToasterJ Unsigned
    edited April 2008
    El_Metal_Metal: Thats right, you did, however I had begun my post before yours was up, so wasn't aware you were going to say it.

    Maggot_Brain: Possible explanations: A) Theres considerably more mass in the rockband box, and shipping costs may rise more than proportionately to the mass or volume shipped. B) There are often tariffs imposed on goods of more than a certain value. for example, it costs a lot of money to import diamonds. Electronic goods are subject to taxation as well and if a package of software or hardware exceeds a certain value it may be subject to a higher level of taxation. Perhaps Rock Band crosses a threshold that GH3 does not.

    Those are two possibilities, and I have not put time or effort into finding others, but I'm sure my list is incomplete
  • thibest78thibest78 Unsigned
    edited April 2008
    And DLC songs need to be imported too ??? :rolleyes:
  • LegoftimeLegoftime Unsigned
    edited April 2008
    Well...at least we've finally got some sort of explanation.

    Unfortunately it seems a bit bollocks!

    The direct conversion between $ and £ for Rock Band comes to about £90 add the VAT = £105.75 so are you really telling me it costs about £70 per unit to ship to the UK?

    Also...
    HMXGLo;500855 said:

    --This is probably already well understood by folks on these forums, but the built-in VAT tax boosts the price by an additional 17.5% in the UK, and more elsewhere in Europe. That’s not the whole discrepancy, but it’s a big chunk of it.
    So 17.5% is a big chunk of the 100% mark up?

    I probably will get Rock band eventually but not until it's reduced to a reasonable price and definitely not at launch. But the impression I'll get from this that EA/Harmonix/MTV are just another bunch of moneygrabbing bastards!
  • John_SJohn_S Opening Act
    edited April 2008
    Mosch;501061 said:
    OK... here's what I in my naive European mind calculate.

    The game is 150$ in America, correct (I checked Amazon.com)? Let's just change the $ to € and we will have accounted for a "hefty retail markup". Adding the German VAT of 19% to that I get 178,50€, a price I would have paid happily. However, the actual price here in Germany will be 240€ (and just for the record, I can recall a single instance where prices were significantly lower than the SRP).
    Now is shipping that expensive that it costs an extra 60€ per box? For some reason I can not believe that.
    Furthermore, what about other electronics? What about Guitar Hero 3 with a 99$ / 95€ price? Is Activision taking a large, HUGE hit on their profit margins? What do they do right that you do wrong?

    Don't get me wrong, I'd love to buy rock band, but that price is ridiculous and the attempts to justify it don't really work for me.
    You're looking at the PS2 version with all peripherals. The Xbox 360 and PS3 versions both cost 180 USD.

    Also, the game is highly multi-player based. Not everyone I know has rock band, but most people play it. What happens is one person (me in this case) gets rock band and him and his friends play it together. 1 rock band w/ all peripherals can generally satify 4 people partially, 2 completely. If price is truly an issue, just pay together. I will admit, it does seem high, but it DOES actually cost a great deal to ship a 3 x 2 x 1 ft (approx 1 x .6 x .3 meters) box weighing about 25 lbs. (11.36 kg) over the atlantic ocean, then to stores all over europe.

    Also, if you find it cheaper, guitar hero guitars, and any standard USB microphone or Xbox 360 headset will work with rock band, so you can get it a lot cheaper without the peripherals and use those as substitutes. The only thing you'll miss are drums, and the was the first peripheral to release by itself, and you could purchase by itself in a few months cheaper.
  • ToasterJToasterJ Unsigned
    edited April 2008
    ThiBest: I was under the impression that DLC would cost the same for all territories. Would you please kindly present evidence to the contrary?

    Legoftime: HMXGLo has not presented a complete list of applicable taxes, tarriffs, or other applicable fees, nor does shipping account for all of the difference. However, rest assured that the difference is accounted for somewhere, because their production model would have to take into account the effects of the prices on demand. (see my previous post) MoneyGrabbing bastards (or simply profit maximizing firms) would see this and charge as little as possible for their elastic good.

    HMXGLo pointed out that they are aware of the consequences of the price difference, and aware that fewer people will buy the game as a result. However, until it is cheaper to produce and sell Rock Band in Europe, there's probably absolutely nothing they can do, or surely they would. After all, that would be the best way to be Profit maxi... im sorry, moneygrabbing bastards
  • NathanRandomNathanRandom Opening Act
    edited April 2008
    I and i'm sure many others really appreciate the fact you came here and tried to iron some things out. The sig stays, but i'm alot less bitter about the price than i was at first. I still feel it's a lot more money that i personally am prepared to spend, and perhaps more than it should be priced, but it should be known that the game will only be around £135. Whether or not the HUGE SRP was just to get gamers angry, then when the £130ish price point is revelaed they feel they're not being robbed as much i don't know.
  • LZ_69LZ_69 Road Warrior
    edited April 2008
    HMXGLo;500855 said:


    To recap my main point: we’re not gouging you, primarily because doing so doesn’t serve our interests. We can only build our franchise if you buy our games. You may conclude that Rock Band isn’t worth the price charged, and that is your prerogative. But it’s not magically going to get cheaper because you wish it to be so.

    Final point: is it worth the money? You can all be the judge of that once you’ve had a chance to play it for yourselves.
    For those who are too lazy or DUMB, to read into what HMXGLo went out of his way to say, just read this paragraph. (note what I highlighted).
  • ciabb64ciabb64 Opening Act
    edited April 2008
    Appreciate the info.

    I understand the complex costs involved, I also understand a mark up in the price. Although I find it hard to believe that an RRP of £180 is the lowest price that could be set.

    I mean $360 roughly for a six month old game, when it only costs around $169 over in the states, hell I've seen it even cheaper on a few online retailers due to it being out for a while, yet we have to pay 200 dollars more, roughly £100. now im sorry but a 100% price increase is not due to tax, and I don't think that shipping cost would even make up the remaining amount. I mean Rock band Costs more than an xbox 360 Arcade here, and is the same price as a Nintendo Wii.

    As disappointed I am with the pricing I will still be buying it as I luckily have enough money to do so, although will probably need to trade in a few games to help lower the cost. But at its current price, I don't see it being bought by those other than the die hard fans. Oh well, as a fan I have no control over this, all I can say is that I am disappointed.

    Heres hoping its worth it.
  • MoschMosch Opening Act
    edited April 2008
    John_S;501206 said:
    You're looking at the PS2 version with all peripherals. The Xbox 360 and PS3 versions both cost 180 USD.
    Not quite correct.

    It's not as if I could not afford the game, I just feel ripped off by the price. If a game requires me to have studied economics before I can appreciate what a bargain it really is... that's just strange.
    And LZ_69, thank you for contributing contempt and illusions of superiority to the thread. You're really furthering a great discussion!
  • UltraceUltrace Road Warrior
    edited April 2008
    ADiiDAS;501105 said:
    As of right now its only being released in UK, Germany and France. As far as I know these 3 country do NOT represent the entire Europe! What about Sweden, Finland, Denmark, Polen, Spain and every other country? THIS IS NOT A EU RELEASE ATM!
    Yes, and the North American release did not include Mexico or Canada. So there is a definite parallel to draw from. There will probably be other European countries receiving the game at a later date.
  • LZ_69LZ_69 Road Warrior
    edited April 2008
    Mosch;501274 said:
    Not quite correct.

    It's not as if I could not afford the game, I just feel ripped off by the price. If a game requires me to have studied economics before I can appreciate what a bargain it really is... that's just strange.
    And LZ_69, thank you for contributing contempt and illusions of superiority to the thread. You're really furthering a great discussion!
    Yeah...sorry about that. :o I don't know, too much strees lately I guess.;)
  • mushymanmushyman Unsigned
    edited April 2008
    LZ_69;501226 said:
    For those who are to lazy or DUMB, to read into what HMXGLo went out of his way to say, just read this paragraph. (note what I highlighted).
    The trouble is, this price point will kill basically all mass market appeal. They will get some sales from people like me, who are hopelessly addicted to Guitar Hero and who have plenty of disposable income, but I doubt many more people will buy.

    Hi all! I've been lurking for a while, and have been watching this all blow up with interest. An interesting read, Greg, and thanks for a least some info on the price decisions. Here's my take:

    Tax: This is very true, and always overlooked in discussions of this type. In many cases this can make all the difference between what looks like a massive rip-off, and a price that seems reasonable. Sadly the other factors are overloading the effect here.

    Retailer markup: While it is true that it is often possible to get good discounts on games here in the UK, this is generally as part of a bundle deal, or through online only stores where it is expected that the price will be competitively lower. What price is the general public really going to be able to pick this up for? I'd be quite surprised if the effect could be considered as more than around £20-25 of the MRSP, overall.

    Shipping: The unknown. I can certainly believe that the shipping is significantly higher in the EU, but to be as much as, or more than £50 per unit? This seems like a lot to me. We can only assume that HMX and EA are interested in selling this as cheaply as they can, but..... hoo boy. Where's that lube again? :o

    The two big unanswered questions, so far, are why no game + instrument bundle? And why only UK, France and Germany initially? I would assume that a game + instruments bundle would enable some amount to be shaved off the price, but there could well be unknown factors, such as tax complications bundling a video game with a differently classified product, or similar, which means this isn't the case.

    At the end of the day it is what it is I suppose - if this is truly the minimum price point HMX/EA consider viable I guess that's it. It's a shame because I would love to see lots of people discover the "Rock Band experience" as I am sure it is fantastic, but I just don't think anyone who is not already emotionally invested in this genre will see this as anything other than a huge rip-off. And of course, the poor Euros who won't be able to buy in May are still stuck in limbo!
  • MoschMosch Opening Act
    edited April 2008
    Didn't expect that :D No need to be sorry, we've all flamed our part ;)
  • thibest78thibest78 Unsigned
    edited April 2008
    ToasterJ;501217 said:
    ThiBest: I was under the impression that DLC would cost the same for all territories. Would you please kindly present evidence to the contrary?
    Well look the last pack's announcement, "Each track is $.99 (80 Microsoft Points) or $2.99 (240 Microsoft points) for the whole pack. " but in Rock Band Launches in Three EU Territories's topic "Each track will be available for 160 Microsoft Points on Xbox 360."

    So europeans will have to pay twice for the same song in this example.
    But you will tell me : No but this example isn't representative because other songs cost 160 MS points.
    Yeah it's right but 160 MS points in US = 1,99 $ and in Europe 160 MS points = 1,99 EUR whereas 1,99 $ = 1,26401 EUR.

    So, europeans will really pay more than americans and the shipping costs excuse isn't OK with this fact.

    Sorry for my approximative english, i try to be the most comprehensible with my own words :D
  • Room_on_FireRoom_on_Fire Road Warrior
    edited April 2008
    why do they even look to american games. get your own capitalism.
  • zDisturbedOnezzDisturbedOnez Rising Star
    edited April 2008
    Well Euro guys since you all know the price in America, buy it and import it! Oh wait then you guys will complain about the price of International shipping on a rather large box. But you seem to have no problem with EA or Harmonix eating the cost and losing money so that you can get your precious Rock Band. This has been discussed over and over and over again, but you dont want to get it through your thick skulls that it cost's so much to ship this product to you. You complain about paying 100% more yet gasoline prices in your country compared to ours is guess what? 100% more meaning shipping into your countries is what? 100% more!
  • ADiiDASADiiDAS Opening Act
    edited April 2008
    zDisturbedOnez;501338 said:
    Well Euro guys since you all know the price in America, buy it and import it! Oh wait then you guys will complain about the price of International shipping on a rather large box. But you seem to have no problem with EA or Harmonix eating the cost and losing money so that you can get your precious Rock Band. This has been discussed over and over and over again, but you dont want to get it through your thick skulls that it cost's so much to ship this product to you. You complain about paying 100% more yet gasoline prices in your country compared to ours is guess what? 100% more meaning shipping into your countries is what? 100% more!
    quiet you! We are talking X360 version here. And if you knew better, you would know that the 360 version of Rock Band is NOT region free.
  • DMSTEPHENSDMSTEPHENS Opening Act
    edited April 2008
    I was really tempted to import it for the PS3 but I prefer the 360 and am glad I waited.
  • mushymanmushyman Unsigned
    edited April 2008
    zDisturbedOnez;501338 said:
    Well Euro guys since you all know the price in America, buy it and import it! Oh wait then you guys will complain about the price of International shipping on a rather large box. But you seem to have no problem with EA or Harmonix eating the cost and losing money so that you can get your precious Rock Band. This has been discussed over and over and over again, but you dont want to get it through your thick skulls that it cost's so much to ship this product to you. You complain about paying 100% more yet gasoline prices in your country compared to ours is guess what? 100% more meaning shipping into your countries is what? 100% more!
    There is a big problem with this argument - why would HMX have to ship from the US when the product is produced in China? And if it is coming from China, why does it cost much more to ship to Europe than the US? Now I'm sure there are valid reasons, but they are not obvious to the consumer.

    As for importing, yes indeed the 360 version is region locked. But also, individuals tend to get hit for customs charges a lot harder than companies. For example, in the UK the customs charge is full VAT on total price INCLUDING shipping, as well as a handling charge on top! You can bet an international company would pay far less than that.
  • zDisturbedOnezzDisturbedOnez Rising Star
    edited April 2008
    ADiiDAS;501346 said:
    quiet you! We are talking X360 version here. And if you knew better, you would know that the 360 version of Rock Band is NOT region free.
    Keep banging your head against the wall then. It has been explained to you by members of this forum and now and "unofficial" statement by Harmonix but you still dont want to look at it from any other view point but your own. US gets it for $170.00 plus 8% sales tax in my area meaning I paid $183.60 out the door. But, I pay $400 a month for health insurance plus co-pays and deductibles to go to the doctor. Europeans pay more for Rock Band but cheaper or even free in some places health care. Fine case of Capitialism vs Socialism if I have ever seen one.
  • MoschMosch Opening Act
    edited April 2008
    zDisturbedOnez;501338 said:
    Well Euro guys since you all know the price in America, buy it and import it! Oh wait then you guys will complain about the price of International shipping on a rather large box. But you seem to have no problem with EA or Harmonix eating the cost and losing money so that you can get your precious Rock Band. This has been discussed over and over and over again, but you dont want to get it through your thick skulls that it cost's so much to ship this product to you. You complain about paying 100% more yet gasoline prices in your country compared to ours is guess what? 100% more meaning shipping into your countries is what? 100% more!
    In fact importing the special edition from America would cost me a maximum of 150€ ( I did not investigate if there are cheaper shipping methods). 150 is a lot less than 240; in fact I could not even get the instruments for 150€. Unfortunately the game is region locked.

    Thank you, come again.
  • ChaosraidenChaosraiden Opening Act
    edited April 2008
    Come on Gordon Brown, try and get the £ to have a high exchange rate for may to like £1 = $10 and we'll be sorted importwise.
  • zDisturbedOnezzDisturbedOnez Rising Star
    edited April 2008
    mushyman;501359 said:
    There is a big problem with this argument - why would HMX have to ship from the US when the product is produced in China? And if it is coming from China, why does it cost much more to ship to Europe than the US? Now I'm sure there are valid reasons, but they are not obvious to the consumer.

    As for importing, yes indeed the 360 version is region locked. But also, individuals tend to get hit for customs charges a lot harder than companies. For example, in the UK the customs charge is full VAT on total price INCLUDING shipping, as well as a handling charge on top! You can bet an international company would pay far less than that.
    Cause that would be the cheapest way to ship them! To ship anything it is a rate quote plus fuel. The fuel is applied from point of origin. So it would stand to reason the cheapest place to ship from would be the place that has lower fuel prices. And as every European knows the US has far cheaper prices than most other places. This has also been discussed and broke down numerous times but again, banging head against the wall.
  • MoschMosch Opening Act
    edited April 2008
    zDisturbedOnez;501374 said:
    Cause that would be the cheapest way to ship them! To ship anything it is a rate quote plus fuel. The fuel is applied from point of origin. So it would stand to reason the cheapest place to ship from would be the place that has lower fuel prices. And as every European knows the US has far cheaper prices than most other places. This has also been discussed and broke down numerous times but again, banging head against the wall.
    Wait, what? Shipping something from China to America, then to Europe is cheaper than directly shipping it from China to Europe? Where has this been explained? This is quite a new concept to me.
  • SirAhenobarbusSirAhenobarbus Opening Act
    edited April 2008
    Thanks for posting. I'm in the US but I'm still interested in the issue and sympathetic to the Euro gamer's concerns.

    Just a comment before the thread gets overrun by dumb 'n dumber (it's already begun):

    Even factoring-in the tax issue, the count isn't there. Shipping maybe expensive, but I don't see how it could be that expensive if it's the only reason explaining the US/Euro price discrepancy. If it happens to be, then EA is doing something wrong. Are units shipped from Asia to the US and then Europe? Directly to Europe without stopping by the US? What's the distribution structure there? How and where are defective units going to be sent to, processed/shipped back from?

    I don't expect any answer on those points, but there's got to be a way to provide a much lower Suggested Retail Price. Here's hoping that the actual price will be substantially lower, because as it is right now, every party is screwed.
  • SJBenoistSJBenoist Opening Act
    edited April 2008
    Has anyone looked into the price of shipping a NA bundle to Europe?

    If the total cost of an individual acquiring & importing a single bundle at MSRP is less than the total cost of acquiring the bundle & game at RRP domestically, it's a price mark-up beyond shipping & taxes.

    Period.
  • TheHemophiliacTheHemophiliac Unsigned
    edited April 2008
    Maggot_Brain;501116 said:
    Oh, yeah, if it costs that daggone much to ship it, why not put the game itself in the instrument box? It only weighs a few ounces and I know it fits. Explain that! Uh huh.....
    Anyone able to answer this? Utterly ******ed not to stick them together.
  • BandyBandy Unsigned
    edited April 2008
    Another thing I really want to know is why did you seperate game and instruments?!
    Who would want to buy the game without them anyway?!
    And don't come with "some people already have GH guitars" - I really don't know anyone who doesn't want to get their hands on the drums.
This discussion has been closed.