Verizon Wireless Announces Agreement with Led Zeppelin

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edited October 2007 in History of Rock
Official Verzion Announcement

http://news.vzw.com/news/2007/10/pr2007-10-15a.html

10/15/2007

BASKING RIDGE, NJ — Verizon Wireless and Led Zeppelin today announced they have partnered to provide mobile customers with an entirely new way to access the legendary rock band’s music. Verizon Wireless will be the first mobile music service provider for ring tones, ringback tones, alert tones, and wallpapers, as well as full-song over-the-air downloads, offering customers infinite ways to personalize their phones and express themselves. Full-song downloads will be available on November 13, 2007. The band’s catalog includes such landmark songs as “Rock and Roll,” “Kashmir,” “Communication Breakdown,” and “Stairway to Heaven.”

“Led Zeppelin is the greatest rock band ever and their music transcends generations,” said David Dorn, senior vice president of e-commerce for Rhino Entertainment. “We are excited to be working with a forward thinking partner like Verizon Wireless to offer the group’s legendary catalog of recordings across the entire spectrum of mobile products to longtime fans, as well as new, young fans discovering the band for the first time.”

“Verizon Wireless is proud to be the exclusive over-the-air retailer of digital downloads from Led Zeppelin,” said Ed Ruth, director of digital music at Verizon Wireless. “We are thrilled to deliver this anxiously-awaited catalog to existing Led Zeppelin fans, while also helping a whole new generation to discover this classic rock for the very first time. All of this on the one device people never leave home without – their mobile phones.”

In 2004, Verizon Wireless became the first national wireless company to offer ringback tones; since then, the company has introduced unique artist relationships with classic rock legends and pop icons, highlighting cutting-edge music services that encourage music discovery, such as V CAST Song ID. Since 2006, Verizon Wireless has built a massive full-song mobile music store with more than 2.1 million songs from mainstream and independent artists that customers can download over-the-air with V CAST Music, or to a PC and sideload to their phones. Today the company delivers more than 30,000 ring tones and 30,000 ringback tones that customers use to personalize their phones.

For more information on how to download and rock Led Zeppelin on V CAST Music-enabled phones, fans can text ZEP to 8901. For more information on V CAST Music from Verizon Wireless, visit www.verizonwireless.com/music

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